01
WhatsApp Cloud API layer
Webhook ingestion, outbound sends, media handling, delivery status, and rate-safe queue processing on Laravel.
CRM & WhatsApp
CRM and WhatsApp systems your team can actually run at scale.
Brown Kapitaal builds Laravel software for businesses that sell and support customers on WhatsApp—shared inboxes, Meta API integrations, templates, and CRM-connected workflows, not one-off scripts that break under volume.
What We Build
From Meta webhooks to team workflows and CRM truth.
We have shipped messaging and CRM-style products where conversation volume, assignment, and API reliability determine whether the channel drives revenue or creates chaos.
02
Shared team inbox
Assignment, tags, internal notes, collision avoidance, and supervisor visibility across agents.
03
Templates & campaigns
Approved template management, variable payloads, and session-aware replies within Meta rules.
04
CRM & data sync
Contacts, deals, tickets, and custom objects synced with HubSpot, Salesforce, or your internal database.
05
Automation & routing
Rules that route by keyword, customer segment, business hours, or pipeline stage—without losing human handoff.
06
Reporting & APIs
Volume, response time, conversion hooks, and partner APIs for product lines built on messaging.
Use Cases
Where WhatsApp and CRM software pays off.
Sales follow-up
Leads and deals stay tied to conversations so reps stop searching chat history on personal phones.
Customer support
Queues, SLAs, and templates for high-volume support without losing context between agents.
Operations & bookings
Confirmations, reschedules, and status updates for restaurants, clinics, and field teams on the channel customers already use.
SaaS messaging products
Multi-tenant inbox platforms, seats, billing hooks, and public APIs—the ChitChase pattern scaled for your product.
Why Teams Hire Us
Messaging infrastructure that survives production traffic.
Webhook-first architecture
Idempotent handlers, retries, and observability so Meta delivery events do not silently drop conversations.
Team-ready permissions
Roles for agents, supervisors, and admins—with audit trails for who sent what and when.
CRM-aligned data model
Conversations link to customers and pipeline objects your business already measures.
Policy-aware implementation
Template, opt-in, and session rules implemented in code—not left for agents to guess.
Selected Work
ChitChase: WhatsApp operations for teams.
ChitChase is a Laravel-based product with shared inbox workflow, templates, team seats, and API foundations for WhatsApp communication—built for operational messaging teams, not single-user chat.
View ChitChase case studyRelated Work
Industry-specific messaging workflows.
Our DinePlan work applies similar guest messaging patterns for restaurant groups—reservations and customer communication tied to how locations actually operate.
View DinePlan case studyFAQ
Common questions from CRM and WhatsApp teams.
Do you integrate with the WhatsApp Business Platform (Meta Cloud API)?
Yes. We build Laravel backends that send and receive messages via Meta webhooks, handle delivery and read receipts, manage templates, and route conversations to the right team—aligned with WhatsApp policy and your approved message types.
Can you connect WhatsApp to our CRM or internal systems?
Yes. We sync contacts, deals, tickets, and conversation history with CRMs, help desks, or custom databases—so sales and support work from one operational view instead of copying chats manually.
What is the difference between a shared inbox product and basic API sending?
API sending alone blasts notifications. A shared inbox adds assignment, internal notes, templates, SLA visibility, and team permissions—what growing businesses need when WhatsApp becomes a core revenue and support channel.
How do you handle templates, opt-in, and messaging rules?
We implement template submission workflows, session windows, opt-in capture, and audit trails so marketing and support teams stay inside Meta rules. Your team owns business approval of templates; we implement the technical flow.
What is a realistic timeline for a CRM or WhatsApp operations MVP?
A focused MVP—webhook ingestion, team inbox, templates, and one CRM or data sync—often ships in 8–12 weeks when Meta business verification and template scope are underway. Broader automation and multi-brand rollouts are phased.
Why Laravel for CRM and WhatsApp software?
Messaging at scale needs reliable queues, webhooks, permissions, and integration adapters. Laravel is a strong fit for custom inbox products, CRM extensions, and operational tools where SaaS messaging products do not match your workflow.
Start Here
Bring your Meta setup, CRM, and team workflow.
Share whether you need a shared inbox product, CRM extension, or full messaging platform—we will map a phased Laravel plan around WhatsApp API and data sync.